People often exaggerate to make a good strong point or
story. A friend of mine opened the lid of the toilet bowl in her bathroom to
discover a swimming squirrel. Slamming the lid down, she called a pest control
agency to come to rescue.
And it was amazing, she later acknowledged, how large
that squirrel seemed when she first saw it compared to how small it actually
was when the pest control representative pulled it out.
Likewise, in a serious business setting, exaggeration
happens in numerous ways. What is the difference between lies, half-truths,
omissions and cover-ups?
True - but incomplete – statements can lead to false
conclusions. Literal truth, when offered without complete explanation, can lead
to literal lies. Knowing smiles accompanied by long silence can elicit wrong
conclusions.
Intentions are on the centre stage here. Ultimately,
questionable intentions in your communications cast doubt about character and
culture – yours and that of your organisation.
There are other ways to lie unintentionally – through
outdated data, opinions and stereotypes. With information overloaded, data more
than two or three years old cannot support your decisions or product designs.
Consequently, you have to re-collect, re-survey and to re-test to stay current.
Sometimes, the better you understand something, the
worse job you do in explaining it – your familiarity makes you careless in
describing it.
Ambiguity creeps in when you least expect it. Meanings
depend on context, tone, timing, personal experience and reference points.
Back in the days when copier equipment was said to
“burn copies”, an army colonel hand carried an important document to his new
assistant and asked her to burn a copy.
When the paper did not resurface on his desk in a few
days, he discovered that the assistant has recently transferred from a high –
security division. She had had the document incinerated.
The best test of clarity is the result you see.
Doublespeak is intentionally meant to obscure rather than enlighten with
convoluted details and irrelevant facts creating a confusing image.
A financial consultant related this situation to me
about her firm: “We have two boilerplate formats for our reports to clients.
When we go into banks and find several ways we can help them, we use the first
format. That report gives our findings and list of recommendations right up
front.
“But if we go into banks and can’t find much wrong –
we don’t have many recommendations for improvements and have charged them a big
fee for the audit – then we use the boilerplate.
“We begin the report with background on our company,
the credentials of our auditors, the various audit procedures used, and then we
finally get around to the findings and recommendations.”
She ended with: “But I don’t think we fool anybody.”
She is right. Confusing people only brings into
questions one’s intentions. As a person of integrity, you need to put aside
lying – in all its forms. Your challenge is to be complete, be current and
clear. The result? Credibility.
Article by Dianna Booher, keynote speaker who specialises in
communication and life – balance issues.
To be a trusted organisation, you need the 3Cs. Be
complete, current and clear.
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